LITTLE BACKGROUND
KONU is a home-grown snack brand with a mission to redefine snacking. They believe that snacking should be a mindful explosion of taste and texture, not just a way to fill a gap between meals. Before partnering with Joshua, KONU’s primary revenue came from Shopee. They faced a significant challenge: how to diversify their revenue streams and significantly boost sales through effective TikTok Ads campaigns.
THE SOLUTION
We tackled KONU’s challenge by crafting a robust TikTok Ads strategy that leveraged the platform’s unique potential. The founders, leveraging their innate Gen Z creativity, began creating visually stunning and engaging ads that highlighted KONU’s mouthwatering snacking experience. We then turned these videos into Video Shopping Ads (VSA).
Next, we utilized TikTok’s advanced targeting features to reach users most likely to be interested in KONU’s products. We identified and segmented the target audience based on their interests, demographics, and behavior. To ensure maximum impact, we conducted A/B testing on various ad creatives to optimize performance and engagement continuously.
THE RESULTS
The results of our targeted strategy were nothing short of phenomenal. KONU’s TikTok Ads revenue skyrocketed from zero to over P100M in GMV, achieving an astonishing 82.68X ROAS. This not only diversified their revenue streams but also significantly boosted their overall sales. KONU saw improved brand recognition and engagement on TikTok, and customers responded enthusiastically to the targeted, relevant ads.
If you’re looking to transform your ad campaigns and achieve incredible results like KONU, book a call with us today. Let’s redefine success together.
