LITTLE BACKGROUND

Hiraya Pilipina, a renowned women’s brand, aimed to maximize its collaboration with Nadine Lustre, a popular celebrity and influencer. While partnering with a celebrity like Nadine naturally boosts brand awareness, Hiraya Pilipina’s goal was converting this awareness into tangible sales. We intend to leverage SwingUp’s proprietary Influencer Impact Conversion System (IICS) to turn Nadine’s extensive reach into actual customer actions. The objectives were clear: enhance brand visibility, drive significant increases in ROAS and GMV, and generate a substantial number of new followers.

THE SOLUTION

To meet these objectives, we implemented the following strategies using our Influencer Impact Conversion System (IICS):

Market Deep Dive:

We conducted an in-depth analysis of Hiraya Pilipina’s target audience, identifying key demographics and interests that aligned with Nadine Lustre’s fan base. This ensured our efforts were precisely targeted.

Strategic Content Planning:

We developed a content calendar with Hiraya Pilipina’s team, featuring a mix of behind-the-scenes footage, exclusive interviews, and promotional content with Nadine Lustre. The goal was to create engaging and authentic videos that would resonate with both Nadine’s followers and Hiraya Pilipina’s target market.

Teaser Campaigns:

To generate buzz and anticipation, we launched teaser campaigns before the main launch. These campaigns included sneak peeks and behind-the-scenes content to engage the audience early on.

Content Amplification Using Community Interaction Campaigns:

We implemented Community Interaction Campaigns to build and nurture connections with our TikTok community. TikTok followers are 1.9x more likely to like, share, or comment on videos, 2.5x more likely to take future conversion actions, and 5.4x more likely to be longer viewers of the brand’s livestreams. This also enables the creation of custom audiences for lookalikes and retargeting with Business Account Audiences. This significantly enhanced the brand’s ability to reach potential customers and drive conversions using the IICS framework.

THE RESULTS

The implementation of our Influencer Impact Conversion System (IICS) yielded outstanding results. Hiraya Pilipina achieved a 35.60% increase in ROAS, significantly boosting the return on ad spend. They experienced a 49.73% increase in GMV, demonstrating substantial revenue growth. Additionally, over 27,000 new followers were generated, highlighting the success of the content strategy and audience engagement efforts. Customer satisfaction and engagement levels improved significantly, with more positive interactions and feedback from the audience.

By leveraging our Influencer Impact Conversion System (IICS) and focusing on strategic content planning, social media optimization, and interactive sessions, Hiraya Pilipina successfully maximized their collaboration with Nadine Lustre. This case study demonstrates the potential of influencer partnerships in achieving high ROAS, substantial GMV growth, and significant audience engagement.

If you’re looking to maximize your influencer collaborations and drive impressive results, book a call with us. Let’s work together to achieve extraordinary outcomes.