LITTLE BACKGROUND
JSkin Beauty, a leading skincare brand celebrated for its viral Hydra Moist Ice Water Sleeping Mask, wanted to help their key distributors sell more on TikTok. However, they faced a significant hurdle: they had no prior data and no clear strategy for their new ad account. With no starting point and a desire to harness TikTok’s potential, they sought a way to empower their distributors and boost sales.
THE SOLUTION
To tackle this challenge, we partnered closely with the JSkin Beauty team. We started by developing a robust strategy focusing first on their best-performing distributors and resellers. Our innovative approach involved using the founder’s content and running it as Spark Ads. This founder-led content strategy had a significant advantage on TikTok, as it leveraged the authenticity and personal connection that the founder brought to the brand.
Spark Ads, which utilize posts from real TikTok accounts, ensured that all engagement metrics from boosted videos contributed to the organic posts, enhancing visibility and interaction. We capitalized on the CEO’s effective content formats, identified through deep dives and A/B testing, and doubled down on what worked best.
THE RESULTS
The results were nothing short of phenomenal. In just 53 days, JSkin Beauty achieved over ₱3.1M in GMV, garnered more than 5.2 million video views, and saw a 181.20% product page view rate. Distributors were astounded by the rapid increase in sales, with many expressing shock and delight at the success achieved in under two months.
This case study highlights the power of a founder-led content strategy on TikTok. By focusing on authentic and engaging content, JSkin Beauty was able to significantly boost distributor sales and achieve remarkable results in a short period. The success of this campaign sets a new standard for leveraging TikTok to empower distributors and drive sales.
Do you want to leverage founder-lead content and achieve extraordinary results like JSkin Beauty? Book a call with us today and let’s start boosting your sales!
